Our purpose is to help everyone awaken their original spiritual identity, which is eternal, full of knowledge and full of bliss. Such a global awakening will, in one stroke, solve all the problems of the world society bringing in a new era of unprecedented peace and prosperity for all.
Why rot in this material existence when you can live in transcendental existence at every minute? In transcendental existence all material miseries are conspicuous by their absence. In other words, there is no birth, no death, no old age, and no disease. There is simply an eternal existence full of knowledge and full of bliss in the association of the Supreme Lord.
Some people such as atheists and skeptics object to the idea of transcendental existence. They say that it is not possible to experience bliss unless you also experience misery. But they are thinking in a very limited way in terms of relative happiness. They do not understand what transcendental happiness is. In this regard they are like the fox who after repeatedly and unsuccessfully trying to jump high enough to taste the grapes concluded that they must be sour.
There is no need for sour grapes philosophy. The bona fide spiritual master teaches his disciples how to taste the sweet nectar of transcendental existence at every minute. One simply has to attentively hear and submissively follow the instructions of the spiritual master. By doing so one becomes gradually solidly situated in transcendental existence and remains there forever.